Scale Influencer Outreach with an AI-Powered Scoring Engine

This influencer marketing automation system discovers candidates across Instagram, TikTok, and YouTube, using an AI-powered engine to score and qualify the best fits. It then automatically launches personalized outreach and follow-up sequences via Gmail, while logging all activity to Google Sheets for seamless tracking. This workflow revolutionizes your outreach, saving dozens of manual hours per campaign.

Workflow Overview

What is this?: This workflow automates the entire influencer discovery and outreach process. It starts by accepting your campaign criteria, then scours Instagram, TikTok, and YouTube to find potential influencers. Using a custom scoring algorithm, it qualifies the top candidates and automatically sends them a personalized partnership proposal via Gmail.
What problem does it solve?: Tired of the endless, manual grind of searching for influencers, vetting their profiles, and sending countless cold emails? This automation eliminates that repetitive work, preventing top talent from slipping through the cracks and freeing you to focus on strategy and building relationships.
What will you get?: Automate the discovery and qualification of influencers across multiple platforms 24/7. Increase your outreach efficiency by sending data-driven, personalized emails at scale. Maintain a perfect record of your campaign's progress with automatic tracking in Google Sheets, saving up to 10 hours of manual data entry per week.

Apps Included

How to Use

Prerequisites

An active n8n instance capable of receiving webhooks.

API access credentials for Instagram, TikTok, and YouTube.

A Gmail account connected to n8n for sending emails.

A Google Sheets account connected to n8n, with a sheet prepared for tracking.

Setup Steps

Configure the Webhook Trigger

Copy the webhook URL from the 'Campaign Brief Webhook' node. Use this URL to send your campaign data (like budget, target audience, campaign name) as a POST request to start the workflow.

Define Campaign Parameters

Modify the 'Campaign Settings' node to set your default minimum/maximum follower counts and minimum engagement rate for influencer qualification.

Add API Credentials

Create credentials in your n8n instance for Instagram, TikTok, YouTube, Gmail, and Google Sheets. The HTTP Request nodes must be updated to use your social media API credentials.

Adjust AI Scoring Algorithm

Review the Javascript in the 'Score & Qualify Influencers' node. Adjust the scoring weights for follower count, engagement rate, and platform preference to match your brand's strategy.

Customize Outreach Emails

Edit the HTML content within the 'Send Outreach Email' and 'Send Follow-up Email' Gmail nodes to match your brand's tone and messaging.

Connect Google Sheet

Update the 'Track Campaign Progress' node with your specific Google Sheet Document ID and the correct Sheet Name where outreach data will be logged.

Activate the Workflow

Save and activate the workflow. It is now ready to receive campaign briefs and automate your influencer outreach.

Pro Tips

Add an error-handling branch after the HTTP Request nodes to catch API failures and send a notification to a Slack channel, ensuring you're aware of any data retrieval issues.

To A/B test different email subject lines, duplicate the 'Send Outreach Email' node, connect it via an IF node, and track which version gets a better response rate in your Google Sheet.

For larger campaigns, consider replacing the Google Sheet node with a database integration like Postgres or Baserow for more robust data management and reporting.

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Information

Published date10/11/2025
Last updated10/11/2025