Generate In-Depth Competitor Reports with AI Agents

This automated research workflow functions as a team of AI agents designed for deep competitor analysis. It uses Exa.ai to identify similar companies, then deploys specialized agents to gather extensive data on company overviews, product offerings, and customer reviews using SerpAPI and Firecrawl. The system compiles all findings into a structured, comprehensive report and delivers it directly to your Notion database, transforming tedious manual research into a fully automated process.

Workflow Overview

What is this?: This workflow deploys a sophisticated multi-agent system to perform comprehensive competitor research. It uses Exa.ai's unique search capabilities to discover competitors for a given company. Subsequently, it assigns three specialized AI agents to autonomously gather intelligence on company overviews, product offerings, and customer reviews from across the web.
What problem does it solve?: Tired of spending days manually digging through Crunchbase, LinkedIn, product review sites, and company websites to compile competitor data? This workflow eradicates that fragmented and time-consuming process, ensuring you get consistent, deep insights without the manual overhead.
What will you get?: You will get a fully automated pipeline for competitor intelligence that saves dozens of hours per research cycle. It generates consistent, structured, and data-rich reports directly in your Notion database. This allows you to make faster, more informed strategic decisions based on a repeatable and scalable research process.

Apps Included

How to Use

Prerequisites

An active n8n instance.

An OpenAI API key for powering the AI agents.

An Exa.ai account and API key for finding similar companies.

A SerpAPI account and API key for performing targeted Google searches.

A Firecrawl.dev account and API key for web scraping.

A Notion account with a pre-configured database to store the final reports.

Setup Steps

Set Your Target Company

Locate the 'Set Source Company' node at the beginning of the workflow. Update the 'Value' field from the default URL to the website of the company you wish to analyze.

Configure API Credentials

Ensure you have added your API keys for OpenAI, Exa.ai, SerpAPI, and Firecrawl within the main 'Credentials' section of your n8n dashboard. The workflow nodes will automatically reference these credentials.

Connect Notion Database

Select the final 'Insert Into Notion' node. Authenticate your Notion account and, in the 'Database ID' field, select the specific database you've prepared for storing the competitor analysis reports.

Activate the Workflow

Save and activate the workflow using the toggle at the top right. Click the 'Test workflow' button to initiate your first automated research run and see the report appear in Notion.

Pro Tips

To store results elsewhere, simply replace the 'Insert Into Notion' node with a 'Google Sheets', 'Airtable', or your preferred database node.

Enhance the research by cloning an existing agent. For instance, create a fourth agent tasked with analyzing a competitor's SEO performance or social media presence.

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Information

Published date9/17/2025
Last updated9/17/2025