Automate Content Strategy with Competitor and Market Insights

Automate competitor analysis and keyword research to receive AI-powered content strategy recommendations, saving you 15+ hours of manual work weekly.

Workflow Overview

What is this?: This workflow creates a powerful, automated content intelligence engine. It systematically gathers data from multiple sources like Ahrefs, SEMrush, Google Trends, and Reddit, processes this information to identify key insights, and then uses AI to generate strategic content recommendations.
What problem does it solve?: Are you spending hours every week manually checking competitor blogs, searching for keyword trends, and trying to guess what your audience wants? This workflow eliminates that disconnected, time-consuming research process, replacing it with a daily, data-driven report on competitor actions, keyword opportunities, and audience pain points.
What will you get?: You will receive a fully automated system that delivers daily competitive intelligence reports to your team. This allows you to save over 15 hours of manual research per week, discover high-potential content gaps and keyword opportunities before your competitors, and make strategic content decisions based on real-time data, not guesswork.

Apps Included

How to Use

Prerequisites

An active n8n instance that can run daily schedules.

API credentials for Ahrefs, SEMrush, BuzzSumo, AnswerThePublic, and OpenAI.

An Airtable account with a base and two tables prepared for data storage.

A Notion account with a dedicated database for receiving AI insights.

A Slack workspace with OAuth configured and a dedicated channel for alerts.

Setup Steps

Configure Initial Settings

Open the '📋 Configuration Settings' node. Input the competitor domains you want to monitor, your primary target regions, and a list of seed keywords relevant to your industry.

Set Up API Credentials

Navigate to your n8n credentials section. Add new credentials for each required service: Ahrefs, SEMrush, BuzzSumo, AnswerThePublic, OpenAI, Reddit, Airtable, Notion, and Slack, ensuring the correct authentication method is used for each.

Prepare Your Databases

In Airtable, create a new base named 'content-research-base' with two tables: 'competitor-intelligence' and 'keyword-opportunities', ensuring the field names match the documentation. In Notion, create a new database to serve as the destination for your AI-generated reports.

Connect Output Nodes

Configure the '💾 Save to Airtable' nodes by selecting your newly created base and tables. Update the '📝 Save to Notion' node with your database URL, and set the correct channel in the '📢 Send Slack Alert' node.

Activate the Workflow

Once all nodes are configured and credentials are set, activate the workflow. It will now run automatically on its daily schedule, performing the entire research and reporting cycle without manual intervention.

Pro Tips

To manage API costs, consider adjusting the 'Daily Schedule Trigger' to run every 2-3 days instead of daily, especially during initial testing.

Expand the workflow's capabilities by adding a branch to analyze the sentiment of Reddit comments for deeper audience understanding.

Create a custom dashboard in Airtable or your BI tool of choice that visualizes the data collected by this workflow to easily spot long-term trends.

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Information

Published date8/11/2025
Last updated8/11/2025